The Power of Product Video
Without question, the era of E-Commerce product video has arrived. More and more online retailers are leveraging this essential merchandising strategy to provide a much more engaging, emotional, and insightful approach to product imagery. The sizable list of tangible benefits include:
- Maximizes user experience and product engagement
- Proven to increase conversion up to 40%
- Reduces product returns and order cancellations
- Reduces customer service overhead
- Provides a strong SEO / Natural Search boost
- Key point of competitive differentiation
- Cross-purposable across multiple marketing mediums
- Builds and reinforces brand
Is Product Video Right for You?
This may not sound like something you'd expect to hear from a video production company, but product video doesn't make sense for all companies or merchandise. In order to see sufficient ROI you need to focus on product that has a sufficient margin, price point, base conversion lift, and page views to overcome and surpass the cost of the video. To help find out if your product is a good fit for product video, check out our Product Video ROI Calculator.
Video Options
Regardless of your Product Video Needs, RMI has a solution for any product, company, target customer or brand identity. We offer a wide range of production and post-production options:
- Standard rotating product
- Feature close ups
- Music / Voiceovers
- Text and graphic overlays
- Product demonstrations
- Models/actors
- Varying length, from short product video to full product commercials
Why RIVR Media Interactive?
Why should you use RIVR Media for your product video needs? Put simply: experience and quality. As an Emmy award-winning television production company we have extensive experience, equipment, staff, and facilities focused on producing the highest quality professional-grade video content available. We also have team members who have worked in senior management positions at some of the world's largest online retailers. This combination of extensive video production knowledge coupled with strong in-the-trenches E-commerce experience allows us to provide content and solutions of unparalleled quality and drive maximum ROI for our clients.
